Big Decline in Orange Juice Sales Across United States

orange juice sales decliningAmericans are drinking less orange juice than they used to, particularly the frozen variety traded in the futures market. This according to the Wall Street Journal. Some speculate that one reason for the slide was the revival of the low-carbohydrate Atkins diet, which looks to eliminate sugar from your diet. Also hurting orange juice sales are the abundance of beverage options available. With the surge in fresh teas and other fruit juices entering the market, orange juice has to compete with more alternatives.

Another factor pointed out by the Wall Street Journal, is citrus greening, which has affected millions of citrus plants in the southeastern United States and is threatening to spread across the entire country. Citrus greening is spread by a disease infected insect, the Asian citrus psyllid (image to the right). Because of this disease there is now a shortage of OJ and the price has gone up accordingly.

This asks an important question. Are Americans getting enough vitamin C?

citrus greening by asian citrus psyllid coutesty of USDAOrange juice isn’t the only way to get your daily vitamin C; however it still remains as a good source of vitamin C for adults and children. Studies have shown that scurvy, once thought to be an uncommon disease in developed nations, is prevalent in the United States. According to the Third National Health and Nutrition Examination Survey (NHANES III) as reported in the American Journal of Public Health (2004;94:870–5).

The study investigated vitamin C status among Americans. 15,769 people were polled during in-home and clinical interviews. 14% of all men and 10% of all women were considered deficient in vitamin C. Many of the fruits and vegetables commonly eaten by Americans have a relatively low vitamin C content. Also the heating and storing of these vegetables decreases the vitamin C content in these foods. Therefore juices high in vitamin C such as orange juice are even more important in getting the recommended daily allowance of vitamin C. Unfortunately, due to citrus greening the cost of orange juice has skyrocketed to over $6 a gallon in some areas of the country.

Because of both the cost and the fact that orange juice is high in sugar, many Americans have turned to supplements to get their daily intake of vitamin C.

How do you get your vitamin C? Do you use supplements? Which supplements work best for you? Comment below and share your answers.

Written by Felipe Gonzales. Posted in Vitamin C Facts

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